Why Ethics, Passion, and Colour Unite Us: The Sustainable Life Co. x Oobi
At The Sustainable Life Co., we believe your home should be a reflection of your values, peaceful, purposeful, and full of integrity. But when we met Alexandra from Oobi, we realised that ethics and sustainability don’t stop at your front door. They can be woven into every part of your lifestyle, especially what your children wear.
Though we design for different spaces, TSL for homewares and Oobi for children's fashion, what connected us instantly was our shared love for fabrics, our commitment to small batch production, and our deep belief that ethics should never be a compromise.
Kindred Spirits in Craft
Our meeting with Alexandra from Oobi felt like serendipity. We spoke the same language: one of natural fibres, thoughtful design, and respect for the people who make our products. Oobi’s approach to sustainable children’s fashion mirrors our own principles here at The Sustainable Life Co. With their commitment to ethical manufacturing and small production runs, they’ve built a brand that puts people and planet first - and it shows.
In fact, Oobi’s dedication to sustainability has been recognised by Good On You, a global authority on ethical fashion. Their top-rated status is proof that playful, colourful, joyful clothing for kids can also be made with heart. In particular what caught our eye was Alex’s playful hand drawn heart motif and her apple motif which are sweet, fun and speak of the earth, nature and love in subtle ways. One of her best sellers is her Treasure Dress which is so sweet, fun and designed for little girls to use their imaginations, you can shop the Treasure dress here: https://www.oobi.com.au/products/treasure-dress
Creating With Care: Why Small Batch Production Matters
At both TSL and Oobi, we choose small batch production not because it’s easy, but because it’s right. It gives us the time to create consciously, work closely with skilled artisans, and ensure every item meets our values. It reduces waste, respects the pace of human hands, and allows room for creativity.
For Oobi, this means timeless girls’ clothing designed to be worn, loved, handed down, and remembered. For us, it means home goods that bring calm and authenticity into your everyday rituals.
The Ethics of Childhood
Just because kids are loud, joyful, messy, and unpredictable doesn’t mean their clothes can’t carry the same integrity as the rest of your home. Oobi proves that you can dress little ones in vibrant, imaginative clothing that’s made from natural fibres, is machine washable, and, maybe most importantly, is created ethically from start to finish.
Where your home might be an oasis of calm, Oobi’s pieces bring the spark without ever sacrificing on sustainability. It’s a perfect harmony.
United by Fabric, Fueled by Passion
We’re proud to know Alexandra and the Oobi team, building a network of like-minded brands who care deeply about what they create. It’s about celebrating the idea that you can live a life full of ethics and joy, calm and colour, and that your values don’t have to end where the kids’ playroom begins.
At The Sustainable Life Co., we’re inspired by brands like Oobi who prove every day that the future can be fair, functional, and fun.
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Discover more about Oobi’s beautiful girls' clothing and their Good On You-rated practices at oobi.com.au.
